About
Highly accomplished Senior Product Designer with a proven track record of leading impactful design initiatives that drive significant business outcomes. Leverages deep expertise in data-driven design, user research, and cross-functional collaboration to optimize product experiences, reduce operational costs, and boost customer retention and sales. Adept at transforming complex user problems into intuitive, high-value solutions across diverse product ecosystems.
Work
Lightspeed
|Senior Product Designer
Remote
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Summary
Leads design initiatives for core product issues, enhancing item management efficiency and user experience to deliver significant operational improvements.
Highlights
Spearheaded a design initiative for the item management product, successfully reducing support tickets by 450 per month through targeted UX improvements.
Increased the speed of product creation by 2x by streamlining design workflows and implementing user-centric solutions.
Collaborated with cross-functional teams to identify critical pain points and deliver impactful design solutions for a core product offering.
Shopify
|Senior Product Designer
Remote
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Summary
Designed critical tools and features to optimize merchant operations and enhance delivery capabilities, significantly impacting sales and checkout conversion.
Highlights
Developed and launched operational tools that increased network capacity by 2 percentage points, directly improving the likelihood of 2-day delivery for merchants.
Collaborated with a team of 8 designers to prototype and implement Shop Promise, empowering merchants to offer 2-day delivery and boosting merchant sales.
Contributed to a 48% reduction in abandoned checkouts by optimizing the user experience within the Shop Promise initiative.
Miovision
|UX/UI Designer
Remote
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Summary
Utilized data-driven design and usability testing to solve complex traffic optimization problems, significantly increasing Annual Recurring Revenue.
Highlights
Conducted remote usability tests and leveraged insights to inform data-driven design decisions, optimizing urban traffic flow for traffic engineers.
Implemented design solutions that directly contributed to a 27% increase in Annual Recurring Revenue (ARR) by enhancing product effectiveness for city traffic management.
Translated complex user research findings into actionable design strategies, improving product utility and user satisfaction for a specialized engineering audience.
Oracle Netsuite
|UX Designer
Waterloo, ON, Canada
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Summary
Led the design of a new Performance Management product offering, strategically addressing product gaps to significantly boost customer retention.
Highlights
Headed the design and development of the Performance Management product, filling a critical gap in the existing suite of offerings.
Implemented user-centered design strategies for the new product, resulting in a 10% increase in customer retention.
Collaborated with product management and engineering teams to define requirements and deliver a high-impact solution that enhanced the overall product ecosystem.
Volunteer
Designlab
|Design Mentor
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Summary
Mentors aspiring designers, providing guidance and feedback on design principles, processes, and career development.
Highlights
Provided mentorship and guidance to emerging designers, fostering skill development in UX/UI design principles and industry best practices.
Reviewed design portfolios and project work, offering constructive feedback to enhance mentees' problem-solving and presentation abilities.
Supported mentees in navigating career paths within the design industry, sharing insights on job search strategies and professional growth.
Education
University of Waterloo
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Bachelors
Global Business and Digital Arts
Skills
Design Tools
Figma, FigJam, Dovetail, Maze, Fullstory, Github, Monday.
Design Methodologies
Stakeholder Management, Mixed-Methods Research, Journey Mapping, Rapid Prototyping, Usability Testing, Design Systems, Design Handoff.